Seek-ology

Brand Design • Web/App Design • Environmental Signage • Wayfinding • Illustration

Lead designer and strategist for Seek-ology, an interactive environmental education initiative created to promote ecological education, early literacy, and outdoor exploration throughout River's Edge Park in Council Bluffs, Iowa. Designed as a companion brand to the park identity, the project included brand strategy, identity design, environmental graphics, interpretive signage, wayfinding, website design, gamified learning experiences, production oversight, and collaboration with community partners.

Acknowledgement:

Portfolio work seen above was done during employment with Emspace + Lovgren from 2012 to 2025. Thank you to Emspace’s copywriters, designers, art directors, project managers and many partners and clients for their contribution and collaboration. And especially Emspace’s President, Elizebeth Murphy, for her many years of leadership and inspiration.